Rara Avis is a vintage boutique in Chicago that sells mid-century to modern home decor.
Upon walking into the space, the customer is visually awakened by the intense collection. Looking at one item, the peripherals are distracted by the organized clutter around.
Using that experience, a pattern was created that creates an optical illusion. When looking at the diamonds in the pattern, your eyes make out the negative space simultaneously thus pulling your eyes in every direction.